A lifestyle European born in Italy in 1978, raised in the United States.
Seven7 Original is one of the first Jeans Designer brand – embodying the heritage of European fashion, the glamour of Hollywood, and the
wildness and creativity vibes invading California in the 80’s.
David Razon, owner and designer of Seven7 Original grew a fascination for Denim over time originating from the idea that Denim is tailored to be a lifestyle product naturally showing the way « you » live.
His motto is « I don’t believe in Fashion, I believe in items » so he decided in 2016 to cease the opportunity of giving a second life to a high potential lifestyle brand with an authentic story: Seven7, today Seven7 Original.