Seven7Original Jeans

Fusing the detail and heritage of European craftsmanship with Hollywood glamour and the California Spirit, Razon recognised Seven7’s value and strength as a global lifestyle brand.
The Seven7Original brand continues to develop each season with volume key items inspired by the newest trend direction from Europe. Core denim bodies and key silhouettes are supplemented with the latest trends in color, washes, special finishes, embellishments, graphics and all over prints. Seven7 is distributed through major EU retailersand selected online retailers as well.